Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Lee mas"This is a book about change … . It’s a collection of 14 articles including four case studies. … ‘a collection of ...
Lee masExperience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages ...
Lee masTeaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is ...
Lee masAs a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
Lee masThe purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, ...
Lee mas